Digitalization & packaging: Opportunities with digital watermarks
In their presentation, Larry and Alisa talk about the importance of intelligent waste sorting and the advantages that this brings to the entire value chain. They show why digital watermarks will play a key role in improving recyclability in the future. Greiner Packaging is a partner in the HolyGrail 2.0 initiative – this is headed by the European Brands Association (AIM) and promotes the use of digital watermarks on the decorative element of various packaging systems.