Opportunities with digital watermarks

Find out how digital watermarks work and why they will play a key role in the recycling process in the future.
Larry Logan and Alisa Schröer talk about digital watermarks and pinpoint the added value they bring to the entire value chain. 

The recording provides information about:
  • How digital watermarks work
  • The advantages for the sorting and recycling process
  • The HolyGrail 2.0 initiative that promotes digital watermarks on packaging

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Larry Logan

Chief Evangelist, Digimarc Corporation

Larry Logan is the Chief Evangelist at Digimarc Corporation – the inventor of the imperceptible Digimarc barcode identifier for all types of media. In addition to his other industry awards and tributes, the World Brand Congress has named Larry Logan one of the 100 most influential global marketing leaders. During his previous career in Hollywood, he received more than 75 gold and platinum discs for entertainment industry marketing campaigns.

Alisa Schröer

Global Senior Project Manager Circular Economy, Greiner Packaging

Alisa Schröer has worked as the Circular Economy Project Manager at Greiner Packaging since 2019. Prior to this, she founded Recyclingbox in Mexico. She studied Holistic and Preventive Medicine at the University of Applied Sciences Emden/Leer and Global Management at the City University of Applied Sciences in Bremen.