Sustainability as managed change

In this presentation, Fred Luks, economist, sustainability researcher and publicist, describes different interpretations of sustainability, focusing on sustainability as transformation. Transformation means not passively suffering change, but actively managing it. On the corporate level, innovation is an indispensable condition for sustainability. At the same time, the goal of sustainability can be a crucial driver of innovation. Fred shows the links between the general goal of a societal transformation toward sustainability and the business challenge of living up to this agenda, and will emphasize the crucial role that innovation and culture have to play in this process.